BMJ, The

From the journal website:

Txxxxhe BMJ values:

• Patients come first.
• Knowledge for healthcare professionals and patients should be independent and unbiased.
• Evidence matters.
• Being transparent and open creates trust.
• We take pride in our people.
• Do it well or not at all.
• What we do is better if users are involved.
• Serving our customers to the best of our ability helps to improve healthcare.
• Improving healthcare is difficult and requires courage.